The Intersection of Data, Planning and Measurement - Thursday 6th February 2025

The Intersection of Data, Planning and Measurement
Buy Tickets View Agenda

What is the PRmoment Masterclass: The Intersection of data, planning and measurement?

Attend this PR Masterclass to learn how to use your data to plan and measure your earned media campaigns.

PRmoment has assembled a mix of prominent speakers to walk delegates through the skills, processes and reality of measuring the impact of your communications.

Why attend?

PR no longer needs to see itself as being data deficient. Hear from experts on the latest techniques, tools and case studies about the use of data in modern communications.

Do you understand how to robustly measure the impact of your PR and social media activity? Do you know how to integrate your agency into your evaluation processes? And how much should PR evaluation cost?

Where and When?

6th February 2025 at 08:30 GMT

King's Place Events, 90 York Way, London, N1 9AG

Both in person and virtual tickets are available. Click here for images of the virtual and face to face experience.

Our PR masterclass series events are frequently described as "the best PR conference I've ever been to." Click here to view more testimonials.

Tickets

Early bird
In person: £550 + VAT
Virtual: £225 + VAT

Standard
In person: £599 + VAT
Virtual: £275 + VAT

Great value

Each masterclass averages at £42 if you're joining us face-to-face at the early bird rate, or £17 per masterclass if you’re joining us online.

The PRmoment Bursary: Limited face-to-face & virtual options for those who qualify. Contact siobhan@prmoment.com for bursary info.

Recording provided, so you don't miss out!

All guests (in-person & virtual) get 30-day access to recorded sessions. Laptop breakout room & barista coffee and lunch provided. Flexible schedule to catch all or select sessions.

Please note: There will be no sponsors for this event. Unlike other PR conference providers we don’t believe in charging delegates for a ticket and filling either the speaker programme with sponsored slots, or the breakout area with salespeople.

Key Themes
  • How to build a PR evaluation framework
  • How to measure the outputs and outcomes of your PR campaigns across multiple channels
  • The different approaches to PR measurement
  • The PR Tools showdown: Which PR tools are the best?
  • How to build a data & measurement infrastructure within your PR team
  • Intersectional data: How to ensure your data is representative of society
  • Do you need data tools or data people?
  • Changing your measurement mindset: From Output to Impact
  • Why qualitative measurement is more important than quantitative in public relations
  • The data sets of paid media
  • PR Planning: What data do you need and where do you get it from?
  • The intersection of paid and earned analytics
Buy Tickets View Agenda
stars “Genuinely the best PR conference I've attended.”
Oliver Budgen, CEO, Bud
stars “Brilliant range of speakers, insightful topics, practical advice, great networking - and all in one day! Well worth attending for leaders who are looking to take their agency to the next level. Focused, punchy, thought-provoking and more!”
Eileen Boydell, managing director, The PR Network
stars “Thank you for another great event yesterday. I had a virtual ticket and it was brilliant. Really great line-up and a lot of insightful and useful nuggets shared!”
Ceriann Smith, director of strategy & creative, Playtime PR
stars “This is a really standout event in the calendar which champions and empowers independent agencies when it comes to driving growth, with a stellar line-up of speakers.”
Lottie West, global head of PR, Fox Agency
stars “I liked the rapid fire Q&A format … people normally take ages to answer one question!”
Joe Walton, managing partner, Fight or Flight